To everyone who donated and believed in this idea, Kirsty Smith of  oc-collective  Mike Arnold@anchor18.wordpress.com

Alex Oake aka ArtfulOwl, Newent School, BBC and The Citizen, everyone who has organised fundraising events and showed their support from buying a t-shirt to sending an e-mail, Simon, Dan, Cath, Kate GP, and especially all my family, friends  and Tobytobytoby

Rosie’s cancer diagnosis was a shock.  People treated Rosie as a victim, suffering from cancer. She found support for herself but not much for family and friends. So The Knock on Effect was born. To challenge the stereotypical view of cancer and promote a more positive message, TKOE is a sustainable fundraising business with the money raised going to various cancer charities. Rosie needed start up funds, so ran an art auction in July 2009. 400 art donations were sent in, raising £10k. This gave Rosie the backing to launch the shop you are visiting today.